Adding Magic To Mystery
Happiness is a tough one to define, isn’t it? Unless you’re flirting with masochism, there’s no physical scars to show from it, and it means a million different things to a million different people. One man’s trash is another man’s treasure, as we all know. What we can maybe agree on though is that happiness usually tends to come in small doses: sunshine that unexpectedly cracks through the clouds on a grey day; the bank statement, which shows your numbers are in the black for a change; the radiating heat coming from your loved one as you slip into bed; that free drink the bartender treats you with. Or in this particular case: a 4track EP that seemingly came from out of nowhere, which leaves you overly excited and has a lock on you for weeks. Almost nothing is known about The Acid, besides a self-released video for opening track “Animal“ which consists of photomicrographs in black and white of a kind of emulsion, the aforementioned EP they’ve put online and a band portrait which won’t reveal anything about the members. And why should they when the music so clearly speaks for itself... even though it’s pretty hard to actually pin it down. The Acid blends ostensibly incongruous musical elements into homogeneous and ridiculously well-produced songs that feel otherworldly yet strangely intimate at the same time. Clearly informed by bass culture, club music, indie and affectionate singer-songwriter moments, one could argue that this trio begins where James Blake called it quits. However, the rather evident fact remains: this will be just the beginning of something huge. Really huge. Lodown hooked up with The Acid in order to try to bring some light into the mystery.
There isn’t any information on you guys to find in the depths of the Internet besides the 4 track EP you put on SoundCloud, a rather abstract video and a band portrait, which reveals that The Acid is a trio... so, yeah, please tell me the story about how you got together?
The love of making art and appreciating good makers of art together. The want to create and push boundaries internally as individuals and externally as a collaboration.
The buzz around your band constantly got louder as soon as you put your debut EP online... what made you decide to not release the relevant names behind The Acid? Will this change as soon as the material gets officially out... or will it be a kind of “The Residents“ operation?
Our names are all irrelevant at this time. We are making something that we don’t even know yet. It’s a beginning, a thread. Names don’t matter as much in the stages before birth. We are not really born yet.
The voice of your singer is a very significant one and I know that I’ve heard it before in a different musical context... am I assuming correct that The Acid is a project of three guys that can call a rather rich musical vita their own already?
We are all equal parts. In different measures. There’s more than three of us at different times and we all contribute what we have. When one leads, we follow. Sometimes we turn around and follow the last one back.
Stylistically, the 4 tracks I’ve heard so far cover a fairly wide range, still they’re clearly coming from the same place... would you say that The Acid is (sub)consciously designed with the potential to cross over, or is it simply about capturing a certain (or personal) kind of vibe/attitude?
It’s always about capturing what is intuitive. The subconscious bleeding through. We are pushing towards that.
I guess, after the EP was so well received, that you guys are already working on an album or at least on a follow-up single. What can we expect from your new material?
Darkness. Freedom. Sometimes we don’t even know. It’s all an experiment right now.
What’s the strategy regarding your releases? Are you thinking about founding a label yourself in order to get them out? Will it be just digital releases? Are you negotiating with other labels already... if that’s still a relevant model for you in late 2013?
We are working from the heart. We are building a family to help share it with others but there is no strategy.
A lot of other artists/musicians I’ve talked to this year stated, that they’re convinced that having the right PR and booking team around you is the most important factor these days... would you agree on that?
Make art you love. Ignore the rest.
Your music isn’t available on Spotify yet...
a lot of artists aren’t major fans of this platform, really, so I was wondering if this is a conscious decision
No decisions here. Let people find it where they can and will. What matters is the deliverance, not the delivery.
Back to your band again: are you all equally involved in the songwriting process? Who’s bringing which skills to the table?
We are equals. Each with our own crafts.
The pull between us creates a strong balance.
What are your expectations once your material gets officially released? Do you think some of the fun will vanish as soon as things are getting serious and the (label) machinery starts to work?
It’s the expression that matters. The love of making doesn’t fade with the push towards sharing it with others. There are no expectations. More room for the unknown.
Speaking of marketing: how hard was it to decide to NOT be from Berlin?
We are world citizens. So who’s to say we are not from Berlin?