Youth isn’t simply this once in a lifetime event, it neither just appears from out of nowhere nor does it vanish on a specific day. It feels more like an ebb and flow kinda thing without its affiliated orderliness. The marketing machines make you want to believe that youth has no age whatsoever - but spitting from a bridge on driving cars in your midlife while wearing $200 sneakers isn’t as much fun as it used to be, really. 

The unique feature youth is offering is that you still believe to be able to built your life on a solid foundation of cheerfulness, confusion and health, regardless of the set of values your parents internalized, regardless of your observation that frustration and cynicism is seemingly deeply rooted in adult life. It’ll take just a lil’ longer to find out that a solid part of being happy is highly connected to your actual circumstances - and not necessarily to your disposition.

Speaking of which: money can actually extend youth, it might be even able to buy youth on your journey to overcome any kind of hardship. Just don’t expect to find your authentic self in the mix.

What else? Right, we assembled another rad issue on all things youth: how it is marketed, how it was lived in the late 80s, how much beautiful noise it makes today and what a flawless appearance it has these days. Enjoy. And don’t forget to embrace your juvenile-self every once in a while.

 

Love, peace & money,

LODOWN