‘LUV THE WORLD’ CAPSULE
make it last
TOMMY JEANS announces the Spring 202 ‘Luv the World’ capsule, which aims to extend product lifespan, fully enable recycling and inspire creative up-cycling. Building on the brand’s vision to create fashion that Wastes Nothing and Welcomes All, the gender-neutral range features mono-material styles in 100% recycled cotton and hang tags illustrating do-it-yourself ways to breathe new life into products after use.
It launches on Earth Day, April 22, 2021. The capsule will be available in Europe on tommy.com
“Over the last 18 months, our brand has made huge strides towards our sustainability goals,” said Tommy Hilfiger. “It is so exciting to launch a capsule that embodies our ambitions and takes another step towards becoming a more circular and inclusive brand. The TOMMY JEANS ‘Luv the World’ capsule goes beyond end-to-end social and environmental sustainability considerations.”
All pieces were designed using 100% recycled, 100% recyclable materials and features chemical-free print graphics. The capsule also contains mono-material styles, in which all garment components – from the fabric to the trims and branding – were created from at least 98% of a single fiber. This single material construction is widely considered as best-in-class for circularity, enabling the entire garment to be fully recycled after use. The hang tag recycling suggestions include how to tie-die white T-shirts; how to turn a T-shirt into a tote bag or face mask; and how to turn a hoodie into a dog jacket.
The capsule’s aesthetic was inspired by oversized and comfortable band tour merch. T-shirts, hoodies and sweatpants feature tie-dye coloring, funky fonts and vibrant street style graphics including a branded peace sign, heart and planet earth.