“The collection inspiration is based upon the quest to go back to simplicity, to search out geographical locations that permit us to go on a journey and re-build on solid ground, away from the unnecessary noise and pollution of all descriptions.
It is within the uncompromised attitude we see in our team, in Elemental Awareness’s work and every positive contributor from artists, staff, skateboarder, that feeds into the brand, its purpose and its peoples.”

Filmed and photographed in Idaho USA to fuse the brand’s DNA: Skateboarding, The Arts & Nature. Element riders Brandon Westgate, Nassim Guammaz, Jaakko Ojanen and Dominick Walker are being documented in doing what they do best - skateboarding and enjoying life to the fullest.

Oh, and btw.: Congrats on turning pro Jarne!!!