Fuck yeah its FRI.day 03

For the third time Soulland joins forces with Nike SB. The FRI.day project is an ongoing project to define the FRI.day feeling of freedom, friendship and fun. While FRI.day 01 was focusing on Copenhagen and FRI.day 02 looked to Los Angeles, FRI.day 03 is all about Tokyo and the Japanese skateboard culture.

“As a kid, I remember seeing a photography of my favorite pros sitting on a curb in Tokyo. They were wearing sneakers in colorways that I had never seen before. Silver details, shiny colors and crazy materials. They were Jordan’s, Air Force 1s, Dunks and Blazers! That picture made me understand the connection between style, fashion and skateboarding! It really sparked my curiosity and opened my eyes for another world and new cultures not often portrayed in skateboard media. The picture shaped the kind of footwear I wanted and needed to be wearing when I was not skating. From there the hunt began! Skateboarding and the gravitation towards sneakers have, ever since then, defined my taste in shoes." - Silas Adler

The collaboration focuses on the blazer, which was originally launched in 1973. Like with the other FRI.day projects, Silas Adler's take was very much about pushing the design as far as possible. The shoe is a full imitated snake upper with a Chenille swish on the back and a jewels swoosh with a mother of pearl finish. In addition, Soulland will release a silk shirt and a collection of hacked football jerseys. The collaboration is exclusively launching in Japan with an installation at the iconic Mortar skate store, located in Shibuya, Tokyo.

In Europe, the launch event will take place in the Soulland store in Copenhagen and in selected stores around Europe.