happy socks x love me
pillows and socks
Together with the artist Curtis Kulig (Love Me) HappySocks turned his message of love into living sculptures that move among us in everyday life, and a special collection of sock designs. A 3-pack gift box features the Happy Socks x Love Me pillow, matching the ones used for his installations.
"The installations really capture the message to me. Each one feels alive, bursting and growing. Just like 'Love Me', they're contagious, spontaneous and fun." - Curtis Kulig
Happy Socks x Curtis Kulig 2019
- Your statement sentiment has over the years evolved into a tangible being with a life of its own, how did this impact the project in terms of the design of the product but also the creative direction of the campaign?
CK - My first collaboration with Happy Socks was less literal. We composed a graphic which was non-pictorial and naturally became an original bespoke graphic.
For this new collaboration, it’s less subtle, more bold, and uses the ‘Love Me’ Smiley. It’s all encompassing. I think that’s part of the inspiration for the creative direction too- that it’s larger than life, that you can’t hide it, that it will pop out of nowhere and surprise you.
- What do you have in common with the Happy Socks lifestyle and values?
CK - I love simplicity but appreciate going overboard on the details. I think Happy Socks brings joy to something otherwise ordinary and that’s what makes the brand extraordinary.
- You’re one of the most popular artists in the industry right now. Among other artists, magazines and brands you’ve worked with, why did you decide collaborate with Happy Socks.
CK - I like good people who make good products. Victor who owns Happy Socks I have known since he started the company. He is warm and funny and vibrant and wants to make good ideas come to life and his team is the same way so collaborating on this project was a lot of fun.