London based artist Joe Cruz has this ease to make everything look effortless and beautiful. He creates his own colorful universe by juxtaposing bold pastel lines on old black and white photographs. Those lines give a second life to the portraits as they give the work a contemporary context.

At first glance, you can say that his work is simple and almost naïve. However, it remains a politically engaged project. His aesthetically friendly work is highly influenced by political posters and advertising slogans. Thus, Cruz’s work can be interpreted on different level as subversive messages play a key role for him.