Jordan Seiler


Are you aware of the number of poster ads you see every day? Imagine going through your day and suddenly seeing something else instead of a poster – an image, a visual other than an ad. Now, immerse yourself into this moment of realization and try to grasp what you are seeing. Is it art? Well – does it make you think? 

This exact moment, when a person’s consciousness and the abstract, unspecific visual message collide is what drives Jordan Seiler forward. Such a thought-provoking encounter with an alternative visual reality is one of the main goals of his artistic activity, embodied in the series titled “Collisions”. As a logical continuation of the artist’s work, “Collisions” project was developed during 2016 with Jordan Seiler fervently photo-documenting every step of the public action. Embodied in the series of 15 photographic prints, the series encompasses a set of operations and creations: from the illegal intervention, over the physical object – the installation, to the photographs that capture the entire action.

As an extension of the PublicAdCampaign project, each of the gallery works will have an Augmented Reality layer built in. Activated through a special app (available both for iOS and Android), this component will play video footage of the installation act for each of the pieces, revealing the illegal deed of creation to the viewer. As the artist concluded, “Collisions work remains a simple, yet effective intervention based on many years of experience with [his] audience”, an authentic act of civil disobedience that is not yet over.

Along with the photographs there will be a small a small amount of ephemera and a beautifully conceived essay by Thomas Dekeyser.

The opening reception will be held on June 15th from 6pm to 9pm.

Schröderstr. 11
10115 Berlin