Reebok is celebrating the Classic Leather gum sole this Spring / Summer season and gains bonus points with longterm affiliate Kendrick Lamar gracing the campaign images.

Kendrick Lamar not only put the stakes high with his recent masterpiece “To Pimp a Butterfly” (and seemed to have enough goodies to just release “Untitled”), but the consequent, amazing and impeccable performance at the 2016 Grammys blew me away. Definitely one of deepest and strongest Grammy performances ever. King Kunta!
 

"My knees getting' weak and my gun might blow / But we gon' be alright."