new balance x west nyc
As part of the collaboration with U.S. retailer West NYC, the classic 530 model finally returns after 22 years in this new colorway.
'Our goal with this project was to take you back in time by capturing the essence of the 1990’s with our New Balance M530. We kept it true to its roots, but used more premium materials and a color way that not only looks lightning fast, but that it could have come straight out of that era. Most collaborations today are monochromatic and almost all come off looking like shoes rather than sneakers. Additionally, with the whole black and white trend happening, we wanted our project to stand out from what we see as a sea of sameness. We are making sneakers.'
The New Balance 'Project530' is available exclusively in selected German stores from now on.
Overkill, Köpenicker Strasse 195 A, 10997 Berlin
Solebox, Nürnberger Strasse 16, 10789 Berlin
The Good Will Out, Händelstrasse 41, 50674 Köln