Reebok teamed up with everybody's favourite Westcoast MC for something that feels a lot closer to an impressive short than your usual commercial.

“Kendrick Lamar and Reebok join forces with acclaimed director Anthony Mandler to take you on a journey through Kendricks' hometown - Compton. The video celebrates the limitless potential of youth and is narrated by Kendrick through a powerful verse titled “Kendrick Lamar – I am” - his own personal ode to Compton.“