Sneakerboy x Wish
adidas Consortium Sneaker Exchange
Sneakerboy could establish a network of upscale footwear stores in Australia joined forces with WISH - The sbneakerspot from Atlanta who made a name for itself via high-profile product collaborations and strong online editorials. As their first interaction through Consortium’s Sneaker Exchange, they found common ground to deliver a stunning design concept for this series.
The cooperation results in a PureBOOST and an updated Climacool 1 with a novel Primeknit execution. Both styles are convincing the eye in the use of the knit technology with a fresh take on branding and detailing.
The PureBOOST glows in the dark, yet its most distinct feature is the use of clear, loose gauge knit detailing on the shoes 3-Stripes branding. A functional feature never before used on other Primeknit models. The distinctive sock-like construction paired with a wide lacing system helps to to make this one of the year’s guaranteed neck breakers.
As the iconic, early 21st century runner is currently enjoying a real renaissance - the Climacool receives a jellyfish makeover as the csecond sneaker in the joint venture. This time it is made translucent and, as its counterpart, luminescent. Similar to the PureBOOST, a new Primeknit fiber processing is applied that results in a geometric-patterned upper. As well as an outstanding product, it is a great example of adidas returning to an archive model and giving a type of contemporary rework impossible at the time of the Climacool’s initial conception.