It's been a long time coming but now it's finally here for all of us to enjoy: Alexis Deforges highly-anticipated elaborate look on sticker culture.

The creative force behind Paris-based agency BAISEMAIN traveled the world in order to talk about the importance of this rather underrated (sub)culture with some of the individuals who shaped it: Eric Haze, Shepard Fairey, Dave Kinsey, Eli Morgan Gesner to name just a few.

The first episode sheds some light on the pre-internet “sticky community“, where a sticker basically worked as a different kind of business card within the creative community. Check it out below and stay tuned for the next three episodes which will be released within the next days.