SUMMER Highlights

adidas S/S 2014

The adidas Highlights collection provides an insider’s edit of the brand’s most directional product. This curated selection eliminates the boundaries between lifestyle and technical apparel and allows consumers to concisely experience the world of adidas.

This season’s Highlights edit offers a focused look at the brand’s wide offerings, including selections from adidas Originals Blue, a sub-label of adidas Originals that brings a streetwear approach to the sportswear label’s extensive offering. The sport concept is further explored through boundary-pushing takes on Americana from the adidas Originals by Jeremy Scott collection. Additional collaborations with Bedwin and the Heartbreakers and with Kazuki Kuraishi, both from Japan, round out the edited lifestyle offering.

From the adidas Performance collection, highlights range from technical running footwear and apparel to pieces designed for protection from outdoor elements. Pieces of note include running shoes that incorporate the adidas boosttm technology, in which blown EVA pellets are compressed to form a durable, shock-resistant, responsive sole. Elsewhere, the adidas trail running silhouettes blur the lines between technical and street-specific footwear. On the apparel front, the adidas +0- collection offers straightforward approach to street-smart men’s technical gear, like raincoats and backpacks.