NYC for Stüssy Spring ’17
Photographer Tyrone Lebon and stylist Tom Guinness deliver a NYC Tribe portrait following up his multi-year mission to shoot Stüssy’s world tour cities Los Angeles, Tokyo, Kingston and Paris.
The campaign takes another subtly surreal approach on contemporary urban life. Spending some time with locals like Princess Nokia in Harlem, Stoya with King Kong, the Guardian Angels safety patrol, and Nicky Hilton Rothschild, elements of the iconic and the everyday bleed and blend together. Coupled with the return of select vintage graphic treatments, the Spring ‘17 campaign pays tribute to the long legacy of loose living with Stüssy New York.