For Spring/Summer 2018, EDWIN have invited French director and illustrator Ugo Bienvenu to collaborate on a series of future-pop inspired graphic novel style tees. Ugo’s background was formed in leading design institutions Estienne, Les Gobelins, CalArts and Les Arts Decoratifs in Paris, attracting international attention and acclaim. It was in California that he turned to 2D animation as his main medium, cultivating a contemporary, experimental
style reminiscent of the comic books of the 40’s and 50’s. His work, equipped with this distinctive and evolving aesthetic,lends itself to short animated films, music videos as well as venturing into the commercial world of comic books and illustration.
His idea for this project was to mix a naïve, pop culture style with a more mature treatment, using vivid colours and a character-based narrative. The collaboration consists of five original artworks:
"The Family & The Rainbow",
"What an Afternoon",
& "Being Precise"
All produced exclusively for the release.
With the exception of "The Family & The Rainbow", all of the artworks have been digitally printed and are available in standard fit crew tees in white, black and pool, made from combed cotton jersey and manufactured in Portugal.