adidas x magenta
Magenta Skateboards has teamed up with adidas to reimagine the Skate silhouette. The designers Vivien Feil and Soy Panday focused on their European roots to design the soccer-inspired burgundy jersey and the cream coloured suede shoes. The two items are bounded with the idea of the basic nature of life. Magenta’s brand mantra “ALL CONNECTED” appears in gold foil on the quarter panel while an illustration of a woman within the shoe’s insole symbolizes consciousness and Mother Nature.
The capsule collection combine the adidas heritage with the stripes on the jersey and the sneakers as well as the Magenta’s signature with the plant logo placed on the tongue and hemline. The entire collection is about skateboarding: the infinity symbol on the jersey’s back represent the infinite possibilities that exist within skateboarding and style imagination.
The adidas Skateboarding x Magenta a-league capsule collection will be available only through special retailers and through the Magenta Webshop on May 1st.