Bringin' back the Bing

Levi's is reproducing bing crosby's 1951 denim tuxedo

In 1951, the world famous American crooner Bing Crosby was denied entrance into a Canadian hotel because he and his friend were dressed completely in denim.

As the story of the incident travelled fast, the designers at Levi Strauss and Co. reacted immediately and developed a custom denim tuxedo jacket for Bing so that he would never have problems wearing Jeans, even in fancy establishments.

It was made of the sturdy denim used for 501® Jeans, and decorated with a lovely corsage of Red Tabs, held onto the lapel with a cluster of shiny copper rivets.
Inside the jacket was a huge leather patch printed with a “Notice to All Hotel Men” stating that denim is a perfectly appropriate fabric and anyone wearing it should be allowed entrance into the finest hotels.

For Spring Summer 2014, Levi’s® Vintage Clothing is reproducing this famous piece of Levi’s® history and making a limited run of 200 jackets. All of the details are true to the original.