Buy a shoe, plant a tree

Etnies takes a stand

etnies, our beloved global action sports footwear and apparel company, will be focusing on it’s Buy a Shoe, Plant a Tree program to help reforestration, donating one tree for every Jameson 2 Eco sold worldwide.

etnies is working on the Buy a Shoe Plant a Tree project since 2011. Currently, they’ve already planted over 1.8 million trees together, with the etnies forest now embodying three continents. The goal - planting two million trees by 2020 - is possible with your help. Throughout this year, for every pair of Jameson 2 Eco’s purchased, made using both recycled plastic and recycled rubber, one tree will be planted as a representation of your support and participation.


The etnies Buy a Shoe, Plant a Tree project started in 2011 when etnies Owner and CEO Pierre-Andre Senizergues decided to invest in the future by planting a tree in the Costa Rican rainforest for every pair of Jameson 2 Eco shoes sold. The following year, the program expanded to Brazil and the next phase of planting will take place in Africa. Thanks to the help of a partnership through Trees for the Future, the reforestation program has expanded to three continents in five years.

“Every day we can vote for the environment through using the right product,” says Pierre-Andre Senizergues. “It’s because so many people joined us in our commitment to reducing our footprint that we surpassed this incredible milestone. Thank you to everyone – we’re stoked! This is only the beginning and I can’t wait to see how far we are going to take this together and make a huge difference for all generations.”

The 2,000,000 trees from the etnies’ Buy a Shoe, Plan a Tree program will absorb approximately 380,000 tons of CO2 from the Earth’s atmosphere throughout the trees’ lifetime.