white label

Since its inception in 2013, East London imprint NICCE have been serving up solid, streetwear looks.
Skate culture and 90s streetwear have all been a point of inspiration for the label, and now, up next is an even more unlikely reference point. Their brand new limited edition capsule collection, White Label, pays homage to the prestige of white label vinyl records – usually rare, buzzy pressings of records created to generate hype around a track.

While still maintaining their focus on technical outdoors gear, White Label will be released bi-annually and take a more trend-led approach. Think influences from contemporary art, such as South American artist Luis Barragan, with vibrant, graphic colour-block pastels. Incoming? Nylon jackets, ponchos and staple sweats and jerseys. Dreamy.