Reebok just released the first episode of a great new series, which serves to a) reveal details about a new model in an original way, and b) praise the skills and taste and personality of stockboys (or: girls) - the individual that actually selects, packs, then sells you your shoes. 

Stan Chan - working at New Jersey-based retailer Packer Shoes - is the first of ten portrayed stockboys, who is at the forefront of the industry as he actually is one of the very people who's getting in touch with the latest models. Check the clip out below.