travis Scott X nike

the new air jordan 1

Rapper Travis Scott and Nike have taken a step forward in a collab that has already seen the release of two redesigned Jordan sneakers.

Together they have reimagined the classic Air Jordan 1 in an attempt to modernize a shoe whose classical style has always been thought of as timeless.

Without being irreverent to sneaker aficionados however, Scott has proposed a style change that still thoroughly roots it in vintage feel. The main new feature of course, is the reversed swoosh on the outside of the shoe. It’s a dramatic new look that promises to entice fans of the rapper and the brand alike. 

With the Air Jordan 1 Retro High OG set to drop in April, Scott and Nike already have new projects in the works.

Stay tuned.