ASICS TIGER + SLAM JAM
ASICS Tiger and Slam Jam collaborated to restyle the iconic GEL-MAI. The GEL-MAI was introduced in the late nineties and features a head-turning construction that treated the ASICS Stripes for a one-piece futuristic upper.
Slam Jam has worked on two color combinations & two different geometrical patterns: black and blue - shown here & a super limited version in green and violet available only at Slam Jam, mita sneakers and Dover Street Market.
The creative direction of the communications assets has been created by Office Magazine who shot an editorial for the presentation of this collaboration.