Dekotora

nippon's tricked-out DIY truck culture

The closest thing to an actual Transformer probably is one of those trucks, where the owner meticulously added customized lights, graphics and swag to his beloved vehicle.

The latest episode of Great Big Story's “Human Condition“ series puts Japan's dekotora culture in the spotlight, where long-haul drivers invest up to $100,000 to fullfil their vision.