Dr.Martens x J.D. X N.O. X SAVILLE
celebrating Britain’s Musical Legacy
Subcultures have maintained a close connection to Dr. Martens throughout the history, as the brand always stayed connected and intertwined with music. A promising three-way conversation between New Order, Peter Saville and Dr. Martens lead to the fusion of the classic 1460 Eight Eye Boot with some of the most influential record sleeves in the history of music. Three iconic album covers - “Unknown Pleasures” by Joy Division, and two New Order releases “Power, Corruption, and Lies”, and “Technique” were implemented and tell the story of Peter Saville’s most powerful work perfectly. The PCL execution features an oil painting of flowers by Fantin-Labour, which got printed on Cristal Suede Leather to give the illusion of an antique canvas. “Technique” is definitely a more decorative showcasing of a Cherub image and a kaleidoscopic color experience on the eye-catching boot, while the Joy Division version received a more decent and subtle execution with a thick deboss of the pulsar waves*.
Peter Saville is best known for creating the seminal designs of Factory Records’ output. He always challenged his viewers with a subtle rebellion against the design status quo and is one of the most influential designers of our generation. This is an unique opportunity for purchasing wearable art with deep subcultural references.
* Peter Saville designed the cover of the Joy Division “Unknown Pleasures”, which is based on an image of radio waves from a pulsar. Eighty successive periods of the first pulsar were observed, while the CP1919 (Cambridge pulsar at 19 hours 19 minutes right ascension) are stacked on top of one another using the average period of 1.33730 seconds in this computer-generated illustration. The pulsar was published first in Scientific American in January 1971. Harold Craft, a Cornell graduate student working at Arecibo Radio Observatory Puerto Rico in 1970, first captured what has since transcended into an iconic timeless artwork.