BMX Rules

August 5, 2020 etnies teamed up with the British apparel brand Doomed and designed a capsule collection that is clean, functional and yet super stylish.

Doomed produces apparel for BMX riders and those who play it cool. Doomed describes itself as a raw and distinctive brand that works at its own pace and rules. Perhaps precisely because they don't take themselves too seriously - the brand is run with a certain looseness. It is one of the most exciting brands in the BMX world. Together with the two Doomed founders Jordan Godwin and Paul Robinson, etnies designed a vulcanized shoe that is discreet and at the same time packed with interesting artwork details - from the handshake logo to the footbed and the peach-colored highlights. The collection is perfectly rounded off by t-shirts, hoodies and headwear.

Stay Doomed!