Farah’s new collection for Spring/Summer 2015, entitled ‘The Poetry of the Ordinary’, takes its inspiration from the Brutalist movement- an architectural style from the 1950s that continues to influence the design of buildings today.

Between heritage and contemporary, the prints and textures remind of the fabric of our environment. It’s an easy-to-wear collection with a colour palette of pop brights with summer pastels and neutral navy and sand patterns. Influenced by street and sportswear, the British print designer Rich Fairhead choses high performance fabrications and manufacturing- giving a sports-luxe feel to the collection.