Hipbags catching plastic
PSSBL was founded in Hong Kong in 2018 with diverse expertise sharing one central aim: to create bags and accessories meeting the highest standards when it comes to functionality, design and sustainability. Their debut release comes in form of the PSSBL x Tonlé Sap Hip Bag: the sleek and elegant silhouette combines timeless design with high functionality and is made of 100% recycled fabric. Each bag is made for supporting both daily explorations and a good cause in equal measure.
A third of all sales goes directly to the PSSBL x Tonlé Sap “Plastic Catch Project” in Cambodia. The desire to create something truly sustainable when the world needs such things more than ever, was the driving force behind PSSBL’s creation.Every year more than eight million tons of plastic are dumped into the ocean, endangering marine and ultimately all life on our planet. PSSBL’s commitment to fighting this worrying trend goes beyond the lip service that most brands pay to sustainability measures. PSSBL manufactures in a careful and sustainable way, reducing the environmental impact to a minimum. But the brand goes further by being deeply entrenched in fighting the plastic overkill in more direct and active ways.
Plastic Catch Project is the Tonlé Sap Lake, situated not far from the awe-inspiring Angkor Wat temple complex in Cambodia. PSSBL decided to focus its efforts on the Tonlé Sap lake as it is one of the largest pollutants of the Mekong River, which itself is one of ten rivers in the world that together contribute 90% of the plastics found in the ocean. Eight of those ten rivers run through Asia, the continent that PSSBL is proud to call home while also recognizing that things can always be better.