James Ward

the personal project

You still believe it's easy to flex your creative muscle at any given time? Well, think again. Or simply watch “The Insufferable Pain of the Personal Project“ by British animator James Ward on repeat today.

“A recent quiet period forced me, reluctantly, to embark on this most well worn of paths. I opened up my little book of ideas, saved for such a moment, and set to work. As the days turned into weeks, all I had to show for my efforts was a bunch of disparate concepts. In desperation I decided to embrace my lack of focus and make a piece about the dysfunction of my process. The result? I made a personal project about making a personal project.

The moral of this story? If you’re looking for a motion designer then you should definitely hire me. Obviously.“