...is definitely alright.
“ My knees gettin' weak, and my gun might blow/ But we gon' be alright ”
King Kendrick doesn’t stop to impress. His latest video clip, directed by Colin Tilley and The Little Homies, is gritty and beautiful. However, it is not too much of a surprise since an album of the magnitude of Kendrick Lamar’s 'To Pimp a Butterfly' deserves visuals that are just as provocative, and that’s certainly the case for “Alright”.
The cinematic black and white video stands up against apartheid and discrimination with a metaphor for the continued injustices experienced by black adolescents. Kendrick rides out with his Black Hippy and TDE crew including ScHoolboy Q, Ab-Soul, and Jay Rock while debuting some new bars.
“Tell me who the bitch ni**a hatin’ on me? / Jumping on my dick, but this dick ain’t free / To Pimp a Butterfly another classic CD,” he spits while four policemen hold up the vehicle. Kendrick Lamar is definitely one of those rare artists who isn’t afraid to talk about what’s really going on in the world.
What follows is King Kunta literally floating across Oakland streets, acting as the guardian angel for his Californian community – until he makes the ultimate sacrifice and faces down a police officer in an all too real reflection of present day police brutality.