Major Lazer x Palladium
Heritage boot brand Palladium teams up with Major Lazer to debut a music video for the track “Sweat,” featuring Laidback Luke and Miss Dynamite, from the group’s album Free the Universe (Secretly Canadian/Mad Decent). Filmed in black light, the eye-popping video is inspired by organic movement and uses neon paint to artistically represent the song’s namesake. “When we saw the music video treatment with paint flying around in an abandoned building, we knew the concept fit perfectly with our positioning as a functional boot for city terrain,” said Barney Waters, chief marketing officer of Palladium.
The music video features Los Angeles-based dance crew The Underground Street Chronicles and showcases the group’s sharp movements with sweat-inspired paints to produce fluorescent visuals against a black backdrop. With each hit of the beat, splashes of neon ‘sweat’ come from the dancers’ bodies and instruments to fill the frame. Throughout the music video, The Underground Street Chronicles wear boots from Palladium’s Fall-Winter 2013 collection, including the enzyme-washed Pallabrouse Baggy and four variations of the waterproof Pampa Sport Cuff WP2. The Pallabrouse Baggy features a stonewashed canvas upper and burnished outsoles to create a vintage, worn-in aesthetic. The Pampa Sport Cuff WP2 debuts as part of Palladium’s athletic-inspired Sport Collection and features a waterproof ballistic nylon and leather upper. Additional waterproof details include: waterproof insole boards, waterproof thread for stitching and sealed seams. Both silhouettes maintain traditional Palladium design details, including a rubber toe cap and a durable rubber outsole. Hugging heel cups and padded EVA sockliners provide further durability and comfort.
Produced in partnership with Palladium, “Sweat” was directed by Ryan Staake of production company Pomp and Clout. Staake is
best known for his work on the video for Diplo track “Set it Off,” as well as his VMA nominated video for A-Trak & Tommy Sunshines
"Tuna Melt". The “Sweat” video was shot with a Red Epic camera at Zynderia Studios in Los Angeles.
Director & Editor: Ryan Staake
Director of Photography: T.S. Pfeffer
Production Companies: Pier Pictures, Pomp & Clout
Choreographers: Miss Prissy, Nina McNeely
Producers: Ben Dietz
Executive Producer: Robert McHugh
Producer: T.S. Pfeffer
Palladium was founded in 1920 to make aircraft tires for the aviation industry. In 1947, after the end of WWII saw demand for tires dry up, Palladium put their canvas and rubber expertise to use by making boots that were as hard wearing as their tires. Palladium soon became outfitters of the legendary French Foreign Legion with their classic canvas Pampa boot. Over 60 years later the timeless design of Palladium’s signature Pampa boot is as relevant as ever and available once again for explorers worldwide. For further information, please visit www.palladiumboots.com.
About Major Lazer
Production duo Diplo and Switch launched Major Lazer in 2009 with the release of their landmark LP Guns Don’t Kill People... Lazers Do. From 2009 to 2011, the twosome toured extensively across the United States and the world, selling out shows and performing at some of music’s major festivals, including: Coachella, Pitchfork, Sasquatch, Outside Lands and Falls Music & Arts Festival. In 2010, Major Lazer released Lazerproof, a free download Mixtape with pop sensation La Roux, and Lazers Never Die, an EP featuring two new tracks and three remixes, including one by Thom Yorke. Undoubtedly, one of the foremost breakthroughs for Major Lazer during this time was the production collaboration with Beyonce on her massive hit “Run the World (Girls)”, which sampled their track “Pon de Floor.” In 2012, Switch determined it best to pursue his own path, leaving Diplo in full control of Major Lazer. Now as sole executive producer, Diplo continues to spearhead the current dancehall revival movement with the release of Free the Universe. The recording includes exciting collaborations with Bruno Mars, Tyga, Flux Pavillion, Wynter Gordon, Shaggy, Wyclef, Ezra Koening from Vampire Weekend, Dev and more. For further information, please visit www.majorlazer.com.