ET L’ESTHETISME HELVETE
This September, Prism will present its new collection “Fortune” showing the result of a reflection on Switzerland and its currency.
Since the winter season of 2010/2011, the accessories and clothing label gives the opportunity to talented artists, photographers, and stylists to express themselves. In this new collection, the Lausanne brand used the current debate on bank secrecies and Swiss franc in Switzerland as its main inspiration – The team wanted to reinterpret the codes of the Helvetian franc. Starting from this idea, Fabien Baudin – founder of Prism – surrounded himself with Swiss artists and created “Fortune”, a collection that reinterpreted minted gold coins, giant ant, and banknotes to deliver something rich and surprising.
As ever, the Prism Label stayed true to itself and its philosophy, which means that everything was made from high quality material and mostly produced by Swiss “Artisans” in extremely limited quantities.
The “Fortune” collection will be in store in September 2014 and the launch party will be on October 18th at 6PM at Espace Démart – Flon/Lausanne.