UTme! - Launch RECAP

lodown x uniqlo

Berlin, 20th of September - Lodown was pleased to launch UNIQLO'S instant T-shirt making machine in Germany last Saturday. The project is branded under the name UTme! and is a regular installment at Berlin's UNIQLO Store.

The introduction was made with Lodown graphic designer Thomas Marecki & Allround-Tausendsassa Sebastian Haslauer, designing two T-shirt motives that are now on display in the store for two weeks. Consumers now can create custom designs with UTme! resulting in a one of a kind T-shirt. You can combine paintings from you fingertips and typography with graphic special effects to design your own unique T-shirt!

The app is easy to use and after a short introduction you can get wild on the tablet - designing your own shirt. You can also bring a ready design to print, access via airdrop is possible, or even remix your design with the UTme app before you print it.

Go creative and design your own print! Testing is for free.
It takes 15 min to print and costs 19.90 €.

Uniqlo Store, Tauentzienstraße 7B/C, 10789 Berlin