Wanting to start a surf brand in a country with shitty weather and (almost) no waves might not be the most brightest shining idea - but that's exactly what Danish company Oh Dawn did.

Our buddies from Bitchslap Magazine teamed up with Mathias, Bo and Simon - the guys behind aforementioned brand - to tell a story of madcaps, struggle, passion and success for the first part of a new series titled “Worst Idea Ever, Dude“, which is brought to you with a little help from Ford Danmark.