Urbanears x Tove Lo

Listen to yourself

Back in September 2018 the Swedish singer Tove Lo and headphone & lifestyle company Urbanears released an iconic Plattan 2 Bluetooth headphone that is covered in glitter, along the line of "Listen to yourself". We were lucky to join this release party in London at the the infamous Box Club in SOHO.

An evening fueled by music & fashion fanatics from everywhere. While waiting for the highlight of the evening, you could get yourself a glitter sprinkle at the make up bar, or dive into a ball-bubble pool in one of the rooms, make a snap shot at a photo booth, or check out the actual Urbanears x Tove Lo "Listen to yourself" headphones.

When the crowd was slowly getting inpatient to wait further, a curtain of the stage opened and the real Tove Lo appeared right in front with a delightful performance from Tove Lo, which was indeed full of glamorous glitter. Not to forget... she did NOT miss the chance to flash her tits out on stage…was it a dream?

Now Urbanears is releasing a new edition of "Listen to yourself" headphone with Tove Lo - this time with an ombre glitter band and iridescent ear cups. What is fascinating about this new product is that it's not only about being disco-inspired headphone, but her input of each one of the headphones featuring different iridescent pattern on the cups, means the one you have, is your own unique piece that nobody owns.