For Spring 2015, Original Penguin took its inspiration from the energetic and glamorous Magic City itself: late 50s Miami Beach. Driving down iconic Ocean Drive in South Beach, a bright motel sign flashing neon pink alongside a lone palm tree is emblematic of this season’s collection. The colour palette blends chromatic reds and vibrant greens with a splash of aqua and soft pinks, providing a contrast reminiscent of the saturated colours of beachfront homes, set against the soft pastel colours of Miami Beach’s art-deco streets. Foliage prints taken straight from the rows of breezy palms round out this springtime escape.  

Captured by Street Style photographer Justin Chung and styled by Grant Woolhead, their campaign presents a modernized take on 1950s glamor with a wink..

The Collection is available in Original Penguin stores, independent menswear, department stores and at www.originalpenguin.co.uk