slam Jam x vans

25th anniversary

Slam Jam is celebrating it’s 25 years anniversary with a limited Vans collaboration.

Drawing inspiration from a bunch of talented artists, whose installations share a common denominator, the project’s focus is on the theme of colours with some of Vans’ most iconic styles. Acid, shiny, matte, psychedelic: different tones which play a lead character role rather than being just a component of the painting.

The collaboration will be further amplified by a dedicated in-store set up designed by Michela Natella (well known for her works for the magazine Toilet Paper), who used an array of different materials, such as sand, wood and Plexiglas.

The collection, which will be introduced by a film produced by Milan-based video artist Simone Rovellini, will be launched with a special event at Slam Jam Milano on June 11th.